SHIBUI: Silence of form, depth of essence

Shibui is a Japanese philosophy that we have embodied in our FW '24-25 collection. It is a concept of refined simplicity, restraint, and elegance. Shibui is the pursuit of effortless yet profound harmony, of clean lines and natural materials, where each element reflects inner calm. It is a balance that requires neither attention nor extra gestures, manifesting naturally and evoking a sense of peace. There is no desire to impress—only sincerity and authenticity.

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SHIBUI: Silence of form, depth of essence

Shibui is a Japanese philosophy that we have embodied in our FW '24-25 collection. It is a concept of refined simplicity, restraint, and elegance. Shibui is the pursuit of effortless yet profound harmony, of clean lines and natural materials, where each element reflects inner calm. It is a balance that requires neither attention nor extra gestures, manifesting naturally and evoking a sense of peace. There is no desire to impress—only sincerity and authenticity.

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The philosophy of Sibui helps to see beauty in the simplest and most natural things. It is the art of finding significance in the intangible, where the fine line between form and content becomes a source of inner strength. There is no need for unnecessary details, only the bare essence of things, where simplicity becomes greatness and restraint turns into power.

 

Sibui is a style of being for those who are confident, who reached their equilibrium. The inner world of such a person is calm and harmonious. Sibui teaches us to leave a mark without drawing attention, to be present in the moment, where every detail matters. It is a philosophy where inner strength reveals itself without words or gestures, and it’s impossible not to feel it.

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Photo: Polina Grebenik

Style: Anya Matviiuk

Hair & beauty: Anna Zhadko

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